POSTCARDS

Related Marketing & Corporate Stationery Resources

• Standard 4x6 Compact Promotional Postcards

• Mid-Size 5x7 Event & Invitation Postcards

• Jumbo 6.5x12 Every Door Direct Mail (EDDM) Postcards

• Premium Commercial 14pt Business Cards

• Full-Color Tri-Fold Promotional Brochures

Premium Cardstocks & Writable Finish Options Built for Your Strategy

A great marketing message loses its power if it's printed on thin, cheap paper that arrives wrinkled or torn. We print your promotional pieces on high-grade commercial stocks to ensure your postcards feel firm and substantial in your hand:

• Versatile 14pt Cardstock: Customize your handouts with an eye-catching protective gloss finish that brings vibrant graphic designs to life, or choose an elegant, smooth matte finish that is highly readable, completely non-reflective, and perfectly optimized for standard mail sorting equipment.

• Specialized 12pt C1S (Coated 1 Side): The ultimate choice for postcards that require both high-impact visuals and functional writing space. This specialized stock features a brilliant, glossy coated front surface to make your branding and imagery pop, paired with an uncoated, raw paper back. It is an excellent option if you need to hand-write custom discount codes, jot down client appointment times, or collect signatures directly on the card.

Proudly serving business owners, real estate agencies, non-profits, and event organizers across Detroit, Clinton Twp, Eastpointe, Roseville, Mt. Clemens, Ferndale, Royal Oak, Hazel Park, Warren, St. Clair Shores, Grosse Pointe, Southfield, and the surrounding Metro area since 2009. Commercial press power with local, dependable reliability.

The Discount Printing Detroit Edge

• Durable, commercial-grade 14pt cardstock selections for a solid, high-end feel

• High-definition digital offset printing ensuring vivid images and crisp text legibility

• Versatile configurations including protective gloss or clean, mail-ready matte finishes

• Streamlined 24/7 online ordering portal with secure artwork file uploading

• Fast, predictable local production turnarounds with free regional delivery choices

Tips for Designing a High-Conversion Marketing Postcard

To get the highest possible return on your marketing investment, your postcard needs to grab a recipient's attention within the first two seconds of picking up their mail. Because space is limited, strategic visual placement and clean design habits are essential to turning a casual glance into an active sales lead.

Key Rules for Impactful Postcard Layouts:

• One Single, Clear Objective: Don't try to cram your entire company history onto one card. Focus the layout on a single message—whether it's an exclusive discount code, a grand opening announcement, or a direct invitation to visit a landing page.

• Uncluttered Visual Flow: Use a bold, eye-catching headline on the front side with a strong call-to-action (CTA). Keep body text minimal and grouped into scannable bullet points so your audience can process your offer instantly.

• Keep Mailing Zones Completely Clear: If you are mailing your postcards, leave a clean, unprinted 4" x 2.25" blank block in the bottom right corner of the back panel for the delivery address and postage stamp or indicia. Avoid placing critical design text or logos in this area, as the postal service will place tracking barcodes directly over it.

File Specifications for Commercial Press Work

To ensure your promotional cards enter production smoothly and print exactly how you envision them, verify your design exports meet our standard mechanical guidelines before uploading:

• Export at True 300 DPI: Your artwork files must be saved at a minimum resolution of 300 DPI at full output size. Text, graphics, or logos extracted from web pages are low-resolution (72 DPI) and will print blurry, soft, or heavily pixelated.

• Incorporate Bleeds and Safe Borders: Build your design canvas with an extra 0.125-inch (1/8") external bleed on all outer edges to prevent thin white slivers from appearing after high-speed trimming. Keep all vital elements, names, and contact details 0.25 inches safely inside the cutting lines for clean, balanced margins.

Have questions about mailing specifications, coating options for direct mail, or optimizing your vector files? Our local Metro Detroit print experts are available to perform a free pre-flight review of your layout files. Call us at 586-298-1792 or email [email protected].