Posted by Administrator on 6/8/2011 to

A QR code is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and cellular phone cameras. The code consists of black modules arranged in a square pattern on a white background. The encoded date can include text, URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was created to allow its contents to be decoded at high speed.
Since a QR code can be a url/link, contact entry or even an event/calendar listing, it is very useful to incorporate a custom QR code into your business card design. If someone has your business card and is not in front of a computer, but has a smart phone, they can scan your code and be taken right to your website.
Another
excellent example of using a QR code on a business card or even a postcard
is for event promoters. You can put a custom QR code on your event card
or flyer with a direct link to purchase tickets or to the event's
entertainment bios or website. Even a calendar listing can be encoded
to add your event to a person's iPhone, Android phone or iPad. With the
mention of Apple's iOS 5 and new iCloud service, your event info and
links will be automatically synced to every wireless device that person
owns.
Pretty effective marketing and all you have to do is add a custom QR code to your full color business card, postcard or poster.
Suddenly
you have much more information to offer the user than would ever fit on
your printed card that can viewed at their leisure and saved to their
device!- Discount Printing Detroit
Discount Printing Detroit: Glossy Card Stock | Glossy Paper | 60lb Opaque Paper | Vinyl Banners | Specialty Items